“What you see right there is variable pricing,” Bowser told The Washington Post. “We’ll look at each game, really look at the development that’s gone into the game, the breadth and depth of the gameplay, if you will, the durability over time and the repeatability of gameplay experiences.
AKA corporate greed.
He’s president of Nintendo of America, so he took Reggie’s place, not Iwata
Iwata would have pushed for someone more creative and fun than an EA business snake. Nintendo’s ingenuity fell off a cliff after he died