• bleistift2@sopuli.xyz
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    2 years ago
    • Transporting the grain from the field to the mill.
    • Milling
    • Transporting flour (and at least 3 other ingredients) from the mill to the bakery
    • Baking, packaging
    • Transporting the bread from the bakery to the supermarket
    • Running the supermarket.

    Turns out there is a difference between raw wheat and bread. More news at 8.

    • ThomasCrappersGhost@feddit.ukdeleted by creator
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      2 years ago

      Don’t understand how he can be part of this industry and not understand it at all.

      Or he does understand and is playing a victim. Second is more likely.

      • golli@lemm.ee
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        2 years ago

        The second one for sure. But i would also argue that Clarkson himself is only part of the industry to some degree, because primarily he is still in the (quite successful) business of producing television. And while he is certainly learning stuff the actual act of running a farm is still primarily done by others.

        On the practical farming side by Kaleb and on the business side by Charlie, who in this case would be the one understanding how the economics between 25p/kg weat and 1.25£ for a loaf of bread work.

      • BlemboTheThird@lemmy.ca
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        2 years ago

        Yeah, this is the guy who successfully played victim when he got fired for punching someone in the face. He knows exactly what he’s doing.

    • quixotic120@lemmy.world
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      2 years ago

      It’s actually kind of crazy all of the rest of that happens for £1.25

      Now if we do insulin in the USA, it won’t make so much sense. Capitalism!

      • Rhaedas@fedia.io
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        2 years ago

        Mass production and its effect on unit cost is amazing sometimes. But what is also lost is the transactions between each of those steps. Usually the ones that farm aren’t the ones milling, baking, packaging, etc., so there are layers to consider as well, all reducing the unit prices because of the large scale.

    • BananaTrifleViolin@lemmy.world
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      2 years ago

      And items like Bread and Milk are commonly loss leaders - their priced at a loss or a minimal profit margin by the larger retailers that can afford to make a loss to profit richly elsewhere.

      Staples like bread and milk are highly price competitive because there is so much choice - choice in brands but more importantly choice in which supermarket customers go to.

      That price pressure goes down the entire production chain. Big companies like Warburtons and Hovis can still profit asbthey benefit from economies of scale, as do the supermarket chains. Big farms also benefit from economies of scale to profit. At every level the small players - farmers, independent bakeries and small retailers struggle to make any profit at all. And at every level wages are kept down.

      This is capitalism.

    • uis@lemm.ee
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      2 years ago
      • You do not need entire kilo of wheat to make one loaf of bread
  • finitebanjo@lemmy.worlddeleted by creator
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    2 years ago

    For people who don’t know how agriculture works:

    Grainaries buy from farmers, high supply and low local demand. Grainaries generally don’t have competition. That means grainaries set the price and farmers don’t have any negotiating power.

    The grainary is now in charge of one thing and one thing only: logistics. The grains need to be distributed over a vast amount of distance, usually by train or by boat. You almost never see a grain elevator unless it is adjacent a railroad.

  • Dasus@lemmy.world
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    2 years ago

    Honestly, I fucking like Clarkson.

    Is he sometimes obnoxious? Yeah. Wrong? Definitely.

    But like the role he’s playing he’s playing fucking amazingly. He’s an entertainment person who doesn’t have an entirely closed mind even though there’s definitely a lot of shit in it. And he isn’t overly political. Like he understands he can influence opinions a bit but he would never try to become a real politician. Would he?

    • Lovable Sidekick@lemmy.world
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      2 years ago

      He’s very likable, at least on that show, which is the first time I’ve really watched him. He’s far from a mere host, he really digs in and works.

      • Dasus@lemmy.world
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        2 years ago

        Sometimes of Top Gear and The Grand Tour (although I’ve not watched all of them but anyway) it was hilarious how far he would actually go to avoid working. Like sometimes he’d put more effort into avoiding something that would’ve been rather trivial.

        What’s the one time he dragged a log behind his Mercedes in Africa for some reason or another and then it ofc eventually tangled, bounced and hit him square in the back glass.

        Oh right, it was his “handbrake.”

        Like honestly fixing the handbreak prolly would’ve been less work at least in general. AT least for the crew, accounting for the broken window and cleaning and whatnot.

        https://youtu.be/kDmbABVFZIA

        Oh wait, he actually says himself “stupidest idea in history.” I guess that’s the part I like. He does stupid shit confidently, announcing it’s brilliant, but when it inevitably goes wrong, he can laugh at himself and admit he was actually wrong. And yet go to the next stupid idea and do that with the same confidence as earlier. I find it amusing.

      • Lovable Sidekick@lemmy.world
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        2 years ago

        Social media is racist too, but apparently you’re a fan of it since you use it, so you must like racism. Just using your own logic. Maybe climb down off your pulpit mate.

      • Dasus@lemmy.world
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        2 years ago

        Glad you’re a fan of that.

        No, I’m not a fan of “that.” I said I like Clarkson. I can like a pesron and disagree with them. If he was genuinely trying to be some sort of politican then I wouldn’t, but now he’s more or less just an average tier UK media personality.

        Like I said, he’s often obnoxious and wrong. But aside from punching that guy at BBC and being ideologically stuck in the 90’s (which he basically does more or less for humour, but you can’t do that for humour all the time without believing in it a little.)

        I don’t know. I get sort of nostalgia from laughing with that rude cunt. And I do mean “with” more than “at”.

        He gives sort of the vibes I had when I was little kid and dad still seemed cool. He turned out to be a somewhat stubborn pseudointellectual very stuck in conservative ways and not at all open minded. Compared to my late dad, Clarkson is pretty openminded.

        • Soulg@sh.itjust.works
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          2 years ago

          I have no real opinion on Clarkson, but you’re wasting your time with that poster. Some people just refuse to acknowledge the ability to separate good and bad things.

          • Dasus@lemmy.world
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            2 years ago

            I’m content with the idea that all my time spent on Lemmy is wasted. I’m just commenting for the sake of commenting

      • UrPartnerInCrime@sh.itjust.works
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        2 years ago

        Idk. I live around vile, right wing peices of shit so I see and have to interact with them daily. I’ve seen some real nasty stuff. And I’m not saying everything Clarkson says is great and right, b he is pretty fun to watch even if I am rooting against him most the time.

        Literally the whole time I warch his farming show I’m rooting for Caleb while calling Clarkson an idiot. Like I said, I don’t know why it’s entertaining, but I believe OP is correct

    • Brave Little Hitachi Wand@lemmy.world
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      2 years ago

      It’s hella odd moving to the UK because for the first time in my life I’m getting remarks on how young I look, meanwhile the hard water has made my hair look like if you got a bunch of cobwebs and lit a firework in it

  • godlessworm [comrade/them]@hexbear.net
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    2 years ago

    damn bread is only 1.40 there?

    even the store brand enriched with sawdust bread here costs between 1.90 and 2.50

    ACTUAL bread costs between 4.50 and can even be 6-7 if you buy the fancy bread

  • ArcaneSlime@lemmy.dbzer0.com
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    2 years ago

    Incomplete picture, need prices on the transport of the wheat, processing it into flour for bread use, transporting the flour to the bakery, bakery electric to run ovens, labor to run ovens, machines (probably) that slice and bag the bread, and trucks/drivers to distribute it to retailers, and the retailer’s labor/overhead. All of that factors in the price from “wheat” to “bread,” sure nobody in that chain is selling for a loss and they all make profit, but even if everyone operated at cost it’s still going to be more expensive in “bread” state than “wheat” state for the simple fact that even if everyone “does it for cost” it will still add more to do more things to the product.

    If he said “we sell wheat for 25p/kg and the store resells that same package of wheat for 1.40,” he may have a point. Even then the point is “sell directly to end users and cut out the middle man then.” Hell if buying weed has taught me one thing it’s that the more people touch it the more expensive it gets, always get as close as you can to the distributor and buy in bulk.

    • x00z@lemmy.world
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      2 years ago

      You are completely correct.

      But that doesn’t mean the price is always right.

      Here in Belgium we had a year where the electricity was 6x more expensive. They changed the bread prices from around €2.20 to around €2.80 because of that (no idea why). Now the electricity has its normal price again, but the breads are still the same price.

      • Captain Aggravated@sh.itjust.works
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        2 years ago

        Cost of doing business goes up, price of goods goes up.

        Cost of business goes down, price of goods stays up, profit margins increase. After all, if energy costs are down, everyone can afford to buy more, right? And then rent goes up because it can.

      • theangryseal@lemmy.world
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        2 years ago

        This is the part of the whole thing that pisses me off the most. They’ll use anything to justify an increase but never ever bring it back down.

        Everyone is poorer for it except the assholes can never get enough.

    • piccolo@sh.itjust.works
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      2 years ago

      Dont forget the farmers are being subsidized by the government so they have little risk. But noone seems to take note of that.

      • Cypher@lemmy.worlddeleted by creator
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        2 years ago

        Farmers will literally always vote to cut social security programs then turn around and bitch they aren’t getting enough government hand outs.

        They’re idiots.

    • YonderEpochs@lemmy.world
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      2 years ago

      Proof positive that doing drugs prepares you for the world better than head-in-the-sand conservatism! Party on.

  • Jamablaya@lemmy.today
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    2 years ago

    pretty sure it does’t take a kilogram of flour to make a loaf of bread, maybe half a pound.

  • Korhaka@sopuli.xyz
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    2 years ago

    Clarkson is going to Waitrose to get fancy bread. Aldi sell it for 45p. 25p to the farmer leaves just 20p which is split between transport, processing and what ever profit Aldi are taking out of it.

    • Fenrisulfir@lemmy.ca
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      2 years ago

      Wait your bread is literally less than a pound? It’s like $4 here in Canada for shitty wonderbread and $5.50 for the fancy “baked in store” shitty bread

      • Korhaka@sopuli.xyz
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        2 years ago

        Yeah, though you can get bread a little over £1 it’s the more luxury stuff. Most root veg, rice and oats are less than £1/KG and make up the majority of the volume of what we get, we usually spend about £30/week between the 2 of us on food. Most expensive purchase is usually cheddar, which is basically the default cheese here, the one we usually get is £5.42/KG.

  • vga@sopuli.xyzBanned
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    2 years ago

    560% markup from raw material to finished product on the shelves. That sounds about … fine to me? But was this a pro-capitalism/freemarkets post that I misinterpreted because this is Lemmy?

    • gazter@aussie.zone
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      2 years ago

      Is he just selling the wheat? So you still need to thresh, seperate the chaff, clean it, mill it, make the dough, bake it, and stock it. Baking it is especially expensive I bet- power isn’t cheap. Bread is one of the things I’m continually surprised at how cheap it is, considering how much work goes into it.

  • ElcaineVolta@kbin.melroy.org
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    2 years ago

    I’ve not watched anything this person has been in, but every time I see him sharing his thoughts and opinions in publication he seems like a genuinely incurious, blathering moron.