While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene

Alcohol consumption has decreased across the United States in recent years, particularly among adults under age 40, but there is one older demographic in which more people are drinking than before the Covid-19 pandemic – and more are doing so heavily, according to a new study.

For the first time since before the pandemic, the percentage of US adults who drink any alcohol decreased between 2022 and 2024, according to the report in the journal Annals of Internal Medicine. People from 50 to 64, which roughly corresponds with gen X, were the only age group in which drinking continued to increase.

They are likely hurting their health by imbibing, according to the latest science, but they are also helping keep open bars. Such businesses have struggled as younger generations, the drivers of nightlife, move away from booze.

      • Gonzako@lemmy.world
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        25 days ago

        Guess the current solution of not letting people accrue wealth has done wonders for alcoholism prevention groups

        • Brave Little Hitachi Wand@feddit.uk
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          25 days ago

          I guess. I think younger generations are just generally trending more LOHAS, and alcohol is kind of the new smoking, like when I was young that started to seem uncool and old-coded. And now that I’m a middle-aged drinker and sometime-brewer I know how those old farts felt when us youngsters started telling them that smoking sucks, kills you, stinks, doesn’t belong in polite society, etc.

          It feels fine, actually. I accept it. I hope it stays uncool and a whole generation of people moves on to something healthier. Mushrooms and eating the rich, ideally but I’ll take it all in stride. I’m not ready to quit drinking, but like with eating meat I can at least see the antis have sense on their side and I wish them well.

    • Yeahigotskills2@lemmy.ml
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      25 days ago

      Personally I absolutely love a drink, a couple of times a month. I’d rather they banned guns, but guess my European is showing 😂

        • NotEasyBeingGreen@slrpnk.net
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          25 days ago

          I mean, there is no “safe” amount of alcohol. Every drop you drink increases your risk of cancer and a slew of other problems.

          To be clear, I drink now and then, so I’m not preaching.

          • MasterBlaster@lemmy.world
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            24 days ago

            the same is said about barbeque - especially smoking. I’m not quitting anytime soon.

            We live in a society that fears it’s own shadow so much, we excise all joy from life, then wonder why we’re depressed.

            surreal times.

  • Hueristic_Autistic@lemmy.world
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    25 days ago

    I quit drinking last year at 33 years old next month is one year. I didn’t do it because I had a drinking problem, I was drinking one pint of beer a week, if that and a six pack would last a month, if I even bought a six pack at that point.

    It was just like all it did was make me angry, tired or an ass to be around and it was becoming a waste and I didn’t feel like it was doing anything for me and it was a fucking waste after a while.

    I did have a few thoughts of I could take or leave it when I was depressed a few times and those were the worst because that means I was considering drinking more because I felt like shit and then I was like fuck this shit.

    …

    … Plus empty carbs and ngl, I like root beer more than alcoholic beer. I like coffee more than alcohol. I like weed more than alcohol. I Iike chocolate more than alcohol. I like biking more than alcohol. I like everything more than alcohol.

    • Mrkawfee@lemmy.world
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      25 days ago

      The only time a beer really hits the spot for me is after a hot day spent working outside. The first sip of a frothy cold beer is magic.

      But even then that works just as well with non alcoholic beer

  • myyass@lemmy.world
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    26 days ago

    Nobody is lining up for the $14 six pack at the grocery store. I’m not exaggerating, I’ve even cut back simply because I can’t justify the cost. I’m not paying a %50 increase for the same beer I bought six years ago.

    • notgold@aussie.zone
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      26 days ago

      $14 six pack is a bargain here. Most 4 packs are $25 in Australia. Steak night at the pub is strange as your beer costs more than your steak.

        • Tollana1234567@lemmy.today
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          26 days ago

          i assume you meant the Min wage, yes its that low been for many decades. neither party in the us wants to change it significantly. some states have did thier own increases, but its not enough because COL.

      • myyass@lemmy.world
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        26 days ago

        It’s not. In comparison it’s about the same. The local minimum wage here is about $15, and federal is an astounding $7.25 where as yours is around $25. I’m just using the figures to say either way you have to work for at least an hour to get beer. A four pack of nice actual beer is $20-25 or more if you like the higher end stuff like the 120 minute IPA it’s $40 for a four pack. I just drink trash now.

  • xSikes@feddit.online
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    26 days ago

    Uh…. I guess I’m in the minority. 39 and drinking a box of wine (4 bottles) in a weekend with my partner and their other drinks may be involved + a gummy.

  • UltraGiGaGigantic@lemmy.ml
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    24 days ago

    Their body, their choice. Sure hope that’s okay with prohibitionists who want to rape their way of life on the rest of us.

    Dont worry. When humanity wins the war on drugs, sober people will not be persecuted, incarcerated and forced to do drugs.

    • Bluescluestoothpaste@sh.itjust.works
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      26 days ago

      Wrong – rsw dog it because the earlier you find out what you like and dont like, the easier life becomes. Wasted about twenty years of my life because i would just drink to put up with stuff i didn’t like. Realized i could just stop drinking and stop doing the things i dont like and life is way easier now.

  • nullspace@lemmy.world
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    26 days ago

    They’re at that age range where their house should be paid off by now, allowing them to have a few beers at a restaurant without maxing out their credit card.

  • Sam_Bass@lemmy.world
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    25 days ago

    every generation pickles itself when the life gets rough. it makes it a smidge more tolerable