• TAYRN@lemmy.world
      0·
      2 years ago

      Unpopular opinion, I know, but I fucking love corporate pride.

      Do you remember being gay a decade ago? Corporations were just starting to touch us with a ten foot pole. And it felt amazing to be acknowledged as existing, without any negative connotations.

      Two decades ago? No one would touch us, unless we were the butt of a joke. That we’d hear a million times everyday.

      I see corporate pride as a sign of change: sure, those billionaires are just trying to get more money out of us. They couldn’t give a shit about you, or me, personally. But they’re now willing to openly market to us.

      That means public opinion is changing. Support for the queer community is growing. We’ve even become a market to be advertised to.

      No, those rainbow ads don’t mean anything more than the green and red ones in December, or the red hearts in February. But the fact that corporations are openly showing support, without fear of death threats, or “more importantly” losing money, means something to me.

      • Cethin@lemmy.zipEnglish
        0·
        2 years ago

        The fact that right-wing assholes throw a fit about it and they still choose to pander shows how far public opinion has come. It doesn’t mean they care, but it does mean they recognize that the vast majority care.

  • Empricorn@feddit.nlEnglish
    0·
    2 years ago

    I am not in the industry and I am straight. I would wear the fuck out of that shirt!