I get the frustration with people inflating their own importance with fancy titles. That part is fair.
Where I push back is treating “content creator” as if it’s automatically a bullshit term. To me, it’s just a broad, neutral description - it means someone who makes videos, podcasts, or other material for an audience. It doesn’t imply skill, value, or prestige by itself. You can be a great content creator or a terrible one, just like you can be a great journalist or a terrible one.
Tom Scott is a content creator. So is some guy filming himself ranting in his car. The term covers both. The fact that a lot of low-effort stuff exists under that label doesn’t make the category itself meaningless - it just means the barrier to entry is low and the incentives reward volume.
















In that case one should then be more specific about what it is exactly that they dislike rather than just treating the whole “profession” of content creation as if there weren’t levels to it. Most of even objectively bad content is still harmless. Getting annoyed by it is bordering on self-harm as nobody is forcing anyone to consume that content. That’s kind of like someone getting angry at my Lemmy post for not being entertaining to them.
I too dislike inauthenticity, vanity, consumerism, and low-effort content made primarily to farm engagement but for the most part I just don’t pay any attention to it. I’m not against people being into stuff that I’m not for as long as it’s not harming anyone else. And yes, in some extreme cases content creation can be that as well.