On January 26, Meta announced that it was going to test premium subscriptions across its apps. The subscriptions will offer exclusive features and expanded AI tools, while ad-supported versions remain free.

Under the test, users are presented with a clear choice between two paths. People can subscribe to use Instagram, Facebook, and WhatsApp without ads, or continue using the services for free while agreeing to ongoing data use for advertising purposes.

Meta claims the subscriptions will “unlock productivity, creativity, and AI-powered features,” with each app receiving its own set of paid tools rather than a single bundled plan. The company isn’t committing to one configuration and plans in order to experiment with different feature sets and pricing models over time.

  • eronth@lemmy.world
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    8 months ago

    How long until the premium version also has ads? It’s the clear trend at this point.

    • rainwall@piefed.social
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      8 months ago

      Yup, its predictable. “No ads for money,” then “no ads for money and light ads for free” then “no ads for lots of money, light ads for money, unbearbale ads for free” is literally always the model these fuckwits push too now.

  • MagicShel@lemmy.zip
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    8 months ago

    users are presented with a clear choice between two paths

    There is a third path. Just stop being a user. Maybe that choice isn’t clear enough. Push notifications are fucking evil. I removed the app and use FB as a PWA about once every six months. I might use it more if it had content from my friends or anyone I gave a fuck about, but instead it’s all promotions and suggestions.

    Without the little red number creating FOMO on my phone, I haven’t no impulse to check it. Yet I check Lemmy several times a day. I check Bluesky every couple of days. Because every time I open them, someone I want to hear from is posting something I want to see. You should try that, Zuck.

    • officermike@lemmy.world
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      8 months ago

      Probably 4-6 months ago I finally reached my breaking point. Facebook used to be centered around friends. Sure, most of them are now dormant on the platform, but for those that were still active, they were still buried amongst piles of far-right bullshit that I never asked for and that wouldn’t go away no matter how much I clicked “see less like this.” I deleted the Android app and logged in via mobile browser. I still occasionally check the happenings in my industry’s Facebook groups and my HOA, but Facebook is otherwise dead to me.

      • bluGill@fedia.io
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        8 months ago

        There are a few things facebook is better at than anything in my life - checking up on distant friends that I wouldn’t call normally but I want to know the big events in their life; ensuring my parent see pictures of my kids (we don’t live in the same state). However those things only need a couple minutes of my time per day, and that isn’t enough to make them a big company and so they keep shoving garbage that doesn’t make my life better in my face. That garbage takes up hours per day of many people’s time and is worth a lot to facebook.

        • Lfrith@lemmy.cadeleted by creator
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          8 months ago

          What is mentioned as pros are cons to me haha. The idea of sharing stuff so people can just catch up on your life without even contacting you just seemed like a creepy concept to me from the beginning.

          I’ve preferred people just contact me directly or I contact them instead of documenting life events for people to browse through. Then there’s facebook having all those photos and messages and personal documentation to have a very strong profile on you that adds to the additional creep factor.

        • ptu@sopuli.xyz
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          8 months ago

          For most of our history, we couldn’t check on how distant friends were doing. Except through gossip I guess. Today we can be connected for decades with people we never interact with irl. I wonder if it takes a toll mentally to be attached to so many people for so long.

      • captainlezbian@lemmy.world
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        8 months ago

        Shit yeah that’s about how long for me. Gods, I remember talking about how cool and futuristic Facebook was back in like 08, but in my defense I was a middle schooler. I rapidly saw it morph into a hub of unpleasantness and bailed.

  • DerdWurst@lemmy.world
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    8 months ago

    These bastards got market place on lock. Luckily with graphene I sand box the tracking apps in another profile(for now). Fucken sucks though. Work/family use what’s app as well. We need alternatives, but most people just dont care or think about it.

    • youmaynotknow@lemmy.zip
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      8 months ago

      My family still uses WhatsApp all of them, except my kids (I never allowed them and I have very tight control of their devices). After a few months of not being able to send me memes and shit, they started installing Signal one after the other. Long story short, the family group is now on signal.

    • NewNewAugustEast@lemmy.zip
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      8 months ago

      Instagram and WhatsApp… So hard to get people to stop. Particularly where smaller countries and people who travel are, where WhatsApp is the default phone.

      So shitty.

      • ok_effect@feddit.dk
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        8 months ago

        If anyone wants to talk to me, they’ll have to use one of the myriad ways to keep in touch that don’t involve Meta. I refuse to continue to be their product and help them keep the idea alive that they should somehow be unavoidable. Meta relies entirely on the relational networks of people, so I removed my node from their system and made their product a little worse for anybody interested in engaging with me. Life is better without Meta dopamin/rage addiction anyway.

        • NewNewAugustEast@lemmy.zip
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          8 months ago

          Sure, I won’t use anything meta.

          But it can be hard like I said. You want to make an appointment with a doctor, an electrician, flower delivery? They want your WhatsApp. You can’t make an appointment without it. They can’t fill out their billing system. They won’t call you on your phone because your number is long distance.

          Everyone just expects WhatsApp. Makes it hard.

          • ok_effect@feddit.dk
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            8 months ago

            I’m sorry, but I’m not sure I understand completely. Why would your phonenumber be long distance to them?

          • Encrypt-Keeper@lemmy.world
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            8 months ago

            As an American the thought of your doctor requiring WhatsApp to communicate with you is just a foreign concept lol

            • NewNewAugustEast@lemmy.zip
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              8 months ago

              Imagine if every state had a different cell phone carrier or go back even further to when it was long distance even just blocks or cities over. Now imagine a technology comes in that doesn’t care what carrier you are on, or if it’s long distance.

              That is kind of what happened to countries. Especially if you have people who work in one and live in another or have clients in another.

              So even though now maybe it isn’t long distance, or carriers talk to each other, everyone is used to the way they have been doing it for free.

                • turdburglar@piefed.social
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                  8 months ago

                  sorry, the joke was about your ‘weird’ whatsapp communications vs our totally fuken stupid healthcare middlemen only exist to extract money from the doctor/patient relationship.

          • ok_effect@feddit.dk
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            8 months ago

            That’s the point - you are not unreachable if you’re not hooked up to Meta’s products. Far from it - at least from a European perspective. Threema and Wire are good European alternatives to Messenger, that are actually private. But also, the telephone has been invented, and so has sms and e-mail. The important thing is the human relationship, which continues to exist regardless of the app or technology you use to speak to each other.

  • xcjs@programming.dev
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    8 months ago

    Honestly, if this reduces user-hostile UI changes for paid accounts, and I can get a chronological feed of just friend activity with original content, I’d pay it at this point.

    (I know there is supposed to be a friends-only feed now, but it’s not even close to being friends-only still.)

    It’s a big if, and I don’t think it will be what I want, but I’m just putting it out there that I would pay if the experience is valuable enough.

      • xcjs@programming.dev
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        8 months ago

        I mean, do I want to give money to a billionaire? Not exactly.

        On the other hand, if we don’t start supporting premium software services and open source projects, the enshtiffication trend will get worse.

        (I know Facebook isn’t open source, but I’ve seen enough open source projects abandoned or enshittified due to lack of support from users.)

        I have to choose among my principles, and I’m strongly against user-hostile UI/UX paradigms, enshittification, and other downward quality trends in software/services.

        (I pay to support my Lemmy instance - do you?)

        • deltaspawn0040@lemmy.zip
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          8 months ago

          They’re actively doing enshittifying, though. How are they supposed to know what you’re rewarding them for?

  • Pika@sh.itjust.works
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    8 months ago

    honestly, with how much my grandfather uses facebook, and how often he clicks the stupid scam ads, this might be a valid option for him that is easier.

    This ofc is if they decide to launch this program for <3$ a month. If it’s anything more than that I see it flopping on entry.

    edit: looking at the article, I’m seeing 4EUR/m… yea 5$ isn’t horrible, but at the same time that’s probably too high for him to even consider it. That’s 2$ less than a yt lite premium subscription, and that’s a platform where ads actually get in the way of things.

    • UnspecificGravity@piefed.social
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      8 months ago

      I doubt they are actually going to block scams with the subscription service. Probably just block banner ads or some shit but keep the fake posts and such.

  • cybernihongo@reddthat.com
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    8 months ago

    A premium tier for WhatsApp? The app I want to get rid of but can’t because employers can’t be assed to send emails or make phone calls first?

      • YaksPT@sh.itjust.works
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        8 months ago

        A huge portion of Europe runs on WhatsApp. And many places use it as there primary communication for customers.

        • baggachipz@sh.itjust.works
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          8 months ago

          Well I blame them for making a terrible decision there. Europe does a lot of things right, this is not one of them.

          • ranzispa@mander.xyz
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            8 months ago

            Indeed. It had a very quick spread when it first came out and as such it became the default way to message and call people. Nobody sends SMS. I mostly do calls through WhatsApp: I live in a foreign country and thus calling from my country’s number I would occur in additional costs. I do have a phone number for the country I live in, but I don’t charge it as that would require me to pay 2 phone numbers. However, across Europe internet plans do not charge extra when in another country and thus calling through WhatsApp I do not incur in extra costs.

            When WhatsApp first came out that is why it became a big thing: you don’t have to worry about the limit of SMS anymore. You paid 1€/year for the app and got the most basic plan which provided internet and you could send all the messages you wanted to anyone.

      • restingboredface@sh.itjust.works
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        8 months ago

        It’s everywhere. Been looking at moving to Latin America (Uruguay or Panama specifically) and many businesses there don’t even have/publish regular phone numbers. The tour companies I traveled with said you can’t get anything done without whatsapp.