Apple CEO Tim Cook Stepping Down, John Ternus Taking Over
www.macrumors.com
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world".
  • benny@reddthat.comEnglish
    0·
    5 months ago

    The dude that justified kicking out 3rd party GPUs gets a promotion, thanks unregulated capitalism.

      • Dejected Warp Core@lemmy.worldEnglish
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        5 months ago

        I was gonna say. Complaining about Apple not working well (or at all) with 3rd party hardware and software has always been an exercise in futility. Like since the late 1980’s, always.

        Long ago they positioned themselves as a premium brand with an image to maintain. Can’t let the plebs skate by with cheap add-ons.

        • benny@reddthat.comEnglish
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          5 months ago

          You see, people keep complaining about Apple software, and defend their lock-in and lock-out practices at the same time. I just can’t help but point out the options. Less futile than pointlessly complaining.

      • benny@reddthat.comEnglish
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        5 months ago

        As the thread mentions, this is tinygrad only, no opencl as used to be possible. The equivalent would be vulkan or sycl today. It’s also higher latency and less performance.

  • rekabis@lemmy.caEnglish
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    5 months ago

    Finally, the bean counter steps down so that an engineer can take the reins again.

    I mean, at least he didn’t fuck things up like so many other bean counters have. But he was only ever a bean counter.

    • tailiat@lemmy.mlEnglish
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      5 months ago

      There’s never been an engineer CEO at Apple. Should be interesting.

      • rekabis@lemmy.caEnglish
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        5 months ago

        Even Wozniak has said that while he wasn’t a good engineer, he did know enough to be strategically savvy.

        • blitzen@lemmy.caEnglish
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          5 months ago

          By “he” you mean Jobs, right? Or Cook? Surely you don’t mean “himself” (Woz), because he was a goddamned genius engineer.

    • Rubanski@discuss.tchncs.deEnglish
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      5 months ago

      Where does it say he’s an AI bro? It just said that he needs to show the investors that Apple can do more AI

        • blitzen@lemmy.caEnglish
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          5 months ago

          I’m not sold on the idea that’s why Cook is leaving, but I’m with you that Apple may be slow playing the push into AI. If they are dragging their feet, I actually appreciate it.

          • SCmSTR@lemmy.blahaj.zoneEnglish
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            5 months ago

            All they would have to do is make a stance:

            “We Are Pro Privacy and Anti AI”

            And their popularity would skyrocket.

            • blitzen@lemmy.caEnglish
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              5 months ago

              And their stock would plummet. The stock market is irrational, and is heavily invested in AAPL.

              I would love it, but the board/shareholders would oust any CEO who took that path.

              • SCmSTR@lemmy.blahaj.zoneEnglish
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                5 months ago

                It might take a dip, but if people responded very positively, maybe Apple could benefit from taking some risk on morally good things. Imagine if stockholders saw that. Apple stock would explode.

                • blitzen@lemmy.caEnglish
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                  5 months ago

                  Have you paid attention to the stock market? It absolutely wouldn’t respond like that.

                  I mean, I wish it would react like you suggest, but I’m not optimistic enough to believe that it would.

        • mabeledo@lemmy.worlddeleted by creatorEnglish
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          5 months ago

          There have been rumors of Cook retiring for the past five years, at least, and I’m pretty sure that shareholders are quite happy with Apple market cap at almost $4 trillion.

          It has nothing to do with AI.

        • SaraTonin@lemmy.worldEnglish
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          5 months ago

          Federighi is the one who talked Cook in to moving the company towards AI, and he’s the person who was put in charge of the AI-ification of Siri when the previous fly was let go. Turnus is a hardware guy. The two things he’s most responsible for are Apple Silicon and AirPods.

          Oh, and he was the one who pushed for the Macbook Neo, which has been hugely successful -commercially, in terms of reception, and has even had CEOs of other companies like Dell saying it’s a serious threat to their business

            • SaraTonin@lemmy.worldEnglish
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              5 months ago

              There’s no indication that cook is leaving because of Apple Intelligence. It’s been rumoured for ages that he was leaving, to be replaced by Ternus

              You’re just choosing to believe whatever you want to believe, facts be damned

            • Aatube@lemmy.dbzer0.comEnglish
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              5 months ago

              when questioned, you have not given a source that john apple is more pro-AI

              in fact the article you posted believes he’ll continue tim apple’s path:

              “By choosing a hardware leader in John Ternus, Apple may be signaling that it still believes the future of AI will run through tightly integrated devices, not just software,” said Timothy Hubbard, assistant professor of management at the University of Notre Dame.

              i don’t think locally-run AI is enshittification since unlike e.g. satellite connection, local LLM does not have additional costs of connecting to a remote service

    • KoalaUnknown@lemmy.worldEnglish
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      5 months ago

      Ternus is the Senior Vice President of Hardware Engineering and notoriously skeptical of new technology. If they wanted someone who was AI- minded, they would have made Craig Federighi CEO.

      • coolfission@lemmy.worldEnglish
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        5 months ago

        apparently he helped lead the team behind M-series chips and Airpods which are Apple’s few good genuine innovations of the last decade so he seems promising!

  • veee@lemmy.caEnglish
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    5 months ago

    We all knew it was coming, but what a time to pass the baton. Good luck, John.

  • MoogleMaestro@lemmy.zipEnglish
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    5 months ago

    I wonder what this will mean for Apple and whether this is an ominous foreshadowing of the ongoing hardware crisis. It seems to me like this would only be happening if the Macbook Neo has a difficult coming year or two down the line and he’s taking the fall preemptively. Either that or perhaps undisclosed health issues.

    • SaraTonin@lemmy.worldEnglish
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      5 months ago

      It’s been rumoured for about a year now

      There doesn’t have to be a health issue. 65 is not an unreasonable age to want to transition into semi-retirement