• dhork@lemmy.world
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    2 months ago

    Wait, don’t new iPhones and Macs have that unified memory? Maybe I’m missing something, but shouldn’t Apple be in the best position with regards to memory prices in their products?

    • paraphrand@lemmy.world
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      2 months ago

      Yes, you are missing something. You are assuming they get their memory from a different supplier than the rest of the industry.

      For some reason lots of people assume this.

      • dhork@lemmy.world
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        2 months ago

        My understanding, though, is they have their own chip specs, for custom die nobody else uses , and they integrate that into their chiplets or whatever it is they are using. So it’s not like those vendors can just sell those die to other customers. Whoever is making Apple’s RAM is making it specifically for them.

        Unless their contracts with Apple have some sort of escalation clause, I would figure Apple would be pretty insulated from all this price nonsense. Heck, they have enough cash on hand that I bet they can buy a smaller RAM vendor if they had to. It mainly depends on how much of that custom RAM tech they own vs. licensing from any particular vendor. If they are using patents from their vendor, then that makes it harder to just switch.

        • 3bygone3@lemmy.world
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          2 months ago

          Afaik they use the same type of memory as phones do, variants of LPDDRx. “Unified” does not denote a different type, it means that both the GPU and the CPU can use the same memory (similarly to integrated GPUs using the main system ram).

          • dhork@lemmy.world
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            2 months ago

            Thanks for the clarification, I thought I had read somewhere that they were doing something special in terms of their specs but maybe that was wrong (or maybe they transitioned at some point to save money)

        • paraphrand@lemmy.world
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          2 months ago

          I see. Yeah, I think the problem is that they can’t insulate themselves from the overall production timeline constraints. Because even if their chips are unique, they don’t have their own private production lines. They only get a share of available production capacity.

          And as I understand it. Buying out a memory production facility is something they are not interested in. They don’t want to be in that part of the supply chain. And getting in now, only for memory supply chain constraints to go back to “normal” in 2 years isn’t a strategy they want to take.

          Apple would rather have a diverse supply chain, and have the ability to pit different vendors against each other.

          Some of this is similar to why just building a new facility isn’t a solution in the near term either. Because by the time it’s online, the situation is likely to have passed. And then you are back in a commodity market that’s historically difficult to compete in.

  • Art3mis@lemmy.blahaj.zone
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    2 months ago

    This was so insanely predictable. I wouldnt be surprised if all the tech giants move to do the same. “you will own nothing”

    • rowrowrowyourboat@sh.itjust.works
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      2 months ago

      You just know that apple idiots will line up to get this.

      Soon, you’ll be having people leasing laptops and trading them in every year for the new model, perpetually paying a monthly fee to have the best and newest laptop from apple.

      • mrnngglry@sh.itjust.works
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        2 months ago

        I don’t think people care as much about the latest and greatest laptop as they do smartphones. That mindset about phones is also just as true with Android fanboys as it is Apple fanboys. Apple haters love to criticize when Apple does something like this but when the rest of the industry follows suit, they show us how much non-Apple users eat that shit up too.

      • Auli@lemmy.ca
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        2 months ago

        Yep its great cause I get new x every year. I have heard people say they want to lease appliances because they well get a new fridge or stove every couple years. And they want it cause new tech. We are our worst enmities. The waste this all produces is insane.

      • frongt@lemmy.zip
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        2 months ago

        I’d be more surprised if people weren’t already doing this. They do with iPhones when they lease and upgrade with their carrier.

      • givesomefucks@lemmy.world
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        2 months ago

        It’s wild people don’t see the parrel to how 99% of Americans “buy” new phones…

        That’s 100% what Apple is going for, laptops the same as iphones.

        • dudeface@lemmy.world
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          2 months ago

          I have owned all my MacBooks for 5 years+, pretty sure it’s the windows users who buy new computers ever year because they buy garbage and Microsoft are encouraged to slow down computers over time

          I use a 5 year old Mac mini at work and it’s faster than the thread ripper pro they originally gave me for what I do

          Apple hate of this degree just smells like ignorance in this day and age

          • givesomefucks@lemmy.world
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            2 months ago

            I have owned all my MacBooks for 5 years+,

            So has everyone else…

            This program is new…

            Apple hate o

            I said it’s the same as all phones, if you’re confused why I’m talking apple specifically, try reading the headline again, maybe ask Siri to explain the connection

  • XLE@piefed.social
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    2 months ago

    Companies with high-end products have the biggest profit margin cushions to deal with. I had little sympathy for Apple raising prices already, but this is absurd.

    • floofloof@lemmy.ca
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      2 months ago

      …Minus the payments already provided, right?

      It’s very vague. If you could use this as a rent-to-own it’s perhaps not so bad, but if it’s just rent-to-still-not-be-able-to-own it sucks.

    • osaerisxero@kbin.melroy.org
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      2 months ago

      This sounds exactly like what the major cell providers do with phones, or at least what AT&T does. Monthly interest-free payment to pay for the phone in 24 or 36 months, ‘upgrade’ available at half or an arbitrary percentage of the device having been paid off. It’s ‘your’ device, but to sell it you have to pay off the balance remaining on the note. If you upgrade early, and the device is still in good condition, they zero out the note at that point, but it still counts as buying a new device, so you incur tax + an arbitrary ‘activation’ fee just like you bought a new device with cash.

  • LadyMeow@lemmy.blahaj.zone
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    2 months ago

    Lmao. So now I can use my rented services on my rented laptop! I can go get the laptop in my rented car, to go back home to my rented place… it really is going to be you’ll own nothing and like it.

    • CosmoNova@lemmy.world
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      2 months ago

      You will own nothing but corporations will still hold you, the consumer, responsible when their decisions have catastrophic outcomes for everybody.

    • Cocodapuf@lemmy.world
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      2 months ago

      Here’s a solution for you. Use your old MacBook, the one with 2GB of RAM. Use your old copy of Office 2008, the one that requires no subscription and offers no AI assistant. Stop paying for Spotify, find your old mp3 collection, convert all those CDs you never play anymore. You want television? Don’t pay subscriptions for that either, buy an HD antenna, get your local stations over the air. If it doesn’t have everything you want, suck it up or pirate it, your call.

      My point is, you can choose a different path, but it takes a choice.

      You know, dumb flip phones are coming back, people are realizing they don’t need all the crap they’re paying for, it doesn’t all make life better. It takes conviction to trade in your smart phone for a dumb one, but people are doing it.

      • Axolotl@feddit.it
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        2 months ago

        buy an HD antenna

        In many countries you can use IPTV to get the public channels too and it’s totally legal

      • LadyMeow@lemmy.blahaj.zone
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        2 months ago

        TBF I self host and use Arch (btw) I was just making a supply joke, but your point stands.

        That said, people need things, sometimes you have to buy new things, and if so, don’t feel bad, try to make good choices, but you also have to take care of yourself.

      • BlaestEgnen@feddit.dk
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        2 months ago

        Why would you make it harder than it is?

        libre office and you got an open source Office suite

        • Cocodapuf@lemmy.world
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          2 months ago

          That’s legit, I mean I use Libre myself.

          I guess I brought up old MS Office to point out that the world was not always like this, it used to be that sanity was mainstream.

        • dreamkeeper@literature.cafe
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          2 months ago

          Libre office got me through college without having to pay for ms office… which they still charged for even with a student discount.

  • meejle@piefed.world
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    2 months ago

    If you give it back with scratches on it, will you be into negative equity? 😬 I assume it’ll come with all the bad parts of car leasing, too…

    • XLE@piefed.social
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      2 months ago

      And yet somehow worse. Don’t have to spend hours finding important files on my car’s hard drive before returning it to the dealership

      • EvergreenGuru@lemmy.world
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        2 months ago

        You’ll need your own storage to backup before erasing and turning it in, but they probably know that and will factor that in for a fee.

        “Rent X months, get an SSD with your backup for free when you cancel your subscription.”

        They’ll likely try to upsell you on iCloud services as well. Your entire life will be digitized and uploaded into the cloud, onto some corporate computer somewhere.

        My issue with this is that you can often get a cheap laptop used, and major cities often have libraries that rent laptops to residents, if needed. And paying your library is cheaper than paying Apple, plus the money goes to the local library.📚

      • givesomefucks@lemmy.world
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        2 months ago

        Good news!

        /s

        If they haven’t already they definitely want you to save everything on “the cloud”, before people realize “the cloud” just means “data center”.

        • NekoKoneko@lemmy.world
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          2 months ago

          Great! I can now enter a prompt into a data-center-hosted LLM, “do my job,” and the data center will conveniently also store the resulting fraudulent work product in the same location, while I relax at home on a permanent unpaid vacation! So convenient!

    • gex@lemmy.world
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      2 months ago

      The lease contract includes 30,000 cpu-core-hours, any additional time will be billed at $0.10 per cpu-core-hour.

      /s

    • toddestan@lemmy.world
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      2 months ago

      My assumption is the lease payments will more than cover the cost of the computer, and when you turn it back in at the end of the lease Apple is just going to scrap it.

      I suppose that doesn’t preclude them charging you extra if you return it all scratched up just to extract even more money from you.

  • mikenurre@lemmy.world
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    2 months ago

    [2028] Apple announces that they will no longer sell phones to consumers, only rent them. “Our customers love the ease of monthly rental payments that never stop and we listened!” said one Apple exec.

    • mrnngglry@sh.itjust.works
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      2 months ago

      If it works for Apple, Samsung and Google will be next in line to do the same. Enshittification is in no way limited to Apple.

      • bridgeenjoyer@sh.itjust.works
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        2 months ago

        I was more referring to people who refuse to use open source because they are locked into apple and think its good and “secure”. Well, this is what they get.

  • wuffah@lemmy.world
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    2 months ago

    While there are still cheaper DDR5 options at lower speeds, the 32GB of DDR5 @ 8000MT I bought at $579 in February is now $700 on Amazon and even more elsewhere.

    At the time I was convinced that the industry was moving towards a full-leasing only model, and so I decided to invest in some future proofing. It took less than 6 months for the price to start jumping again. Whether this is deliberate, or simply an emergent quality of supply/demand of the new AI economy probably doesn’t matter. The bar for private compute power is being shoved higher and higher by data centers and the PC industry’s response is to move towards a leasing model.

    I foresee that eventually that when PC hardware becomes too expensive or completely unavailable in consumer markets, your PC will become like your phone - a locked-down, remotely managed, integrated hardware system that you lease as a unit, along with a cloud services subscription. Or, a thin client with the bare minimum specs to accommodate cloud computing. Extrapolating from this - a privatized Internet hostile to client computers unauthenticated by a major company or government entity running a recognized digital fiefdom where uncontrolled local compute will be viewed as highly suspicious.

    If you still have the means and the interest, I suggest investing in consumer PC hardware to:

    1. Demonstrate this market is still viable.

    2. Buy hardware before it jumps in price again.

    3. Claw back some of the local compute power being engineered away from consumers.

    Of course, the AI economic bubble is due for collapse and cheap hardware may suddenly flood the market in a few years. However, I’m betting there is enough runway and monetization left to fund the pathway to the end of common PC ownership.

    • givesomefucks@lemmy.world
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      2 months ago

      Whether this is deliberate, or simply an emergent quality of supply/demand of the new AI economy probably doesn’t matter.

      Both…

      https://www.tomshardware.com/tech-industry/samsung-sk-hynix-and-micron-sued-over-alleged-dram-price-fixing-amid-record-memory-costs

      The handful of companies that can make ram realized that as long as they all go full in on AI, no one else can make consumer ram without spending tens of billions of dollars on fabrication sites

      So the less they make, the more profit per unit. If any one of them started making more, we wouldn’t have the price crunch and they’d all have to make more to justify keeping production running, further reducing price.

      That makes at home computing cheaper, pulling people away from various cloud infrastructure they want to keep afloat because that’s where the high priced chips go.

      It’s all a house of cards to shove data centers down our throats, because that’s where the profit is in the moment.

      End datecenter, and ram prices plummet

  • (des)mosthenes@lemmy.world
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    2 months ago

    temporary credit card then don’t pay after receiving the device and cancel the virtual card…? 99% off laptop