• tetris11@feddit.uk
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    15 days ago

    why the hell does a coffee company want to align itself with firearm users? There are so many different coffee-consuming customer bases they could pander to, and they want to go for the 'aard maan crowd

    Edit: Yes, yes, easy marketing for dumb consumers. Please find the comment most related to your take, and reply to them, not to me. Also please downvote this comment, I don’t want this to be in my “best of”

    • thermal_shock@lemmy.world
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      15 days ago

      So they can sell you gun related shit like stickers and hats. It’s basically a meme of bullshit where other mall ninjas can hang out and pat each other’s balls and measure all their lawns with tactical rulers.

    • stickyprimer@lemmy.world
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      15 days ago

      There’s a MAGAt brand for a lot of things. It’s one of the ways you know the whole damn thing is a grift.

      • Bubbaonthebeach@lemmy.ca
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        15 days ago

        I said to my kids the first time Trump was voted in that there is the market of suckers that will but any garbage so long as you Mega market it. My kids are good people so didn’t take advantage of that but we have seen so, so many businesses that have popped up, not just Trump family stuff, to take advantage. Sometimes I wish I wasn’t moral and ethical. The grift is so easy against 25% of the population in (every?) country.

      • skittle07crusher@sh.itjust.works
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        15 days ago

        Right, and my very strong suspicion is they also really insinuated themselves into the lives of US military people. Whether aggressive marketing, or lots of “respect the troops/thank a veteran” style pandering and t-shirts and hoodies and all that shit, or a combination of all that, they definitely feel like a Nine Line Medevac level of cynicism company. It’s been years but I bet at least one of these companies has fully-transparently fascist apparel for sale right now. Fascism really seems to make for such easy business, at least to the right customers, sadly.

        I always remember one particular dude who appeared to have gone ‘full hooah’ I guess you could say, as military and exercise and, idk, gear seemed nearly his whole identity, and he was basically hawking this ridiculous coffee. It was a perfect fit (if contrived, maybe even on both sides).

      • tetris11@feddit.uk
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        15 days ago

        that’s true. Might as well make money from the morons who consistently block any form of political progress

    • EpeeGnome@feddit.online
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      15 days ago

      Whenever a company makes their whole image about something that has nothing to do with their actual business model, I immediately doubt the quality of their product or service. Especially if that image comes with an overtly political agenda. If their thing is something I like or care about, I’ll consider the possibility that their quality might, maybe, be decent, but this particular company is one where I intend to let my assumption stand untested.

      • tetris11@feddit.uk
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        15 days ago

        Same, they’re just pandering to a guaranteed base instead of actually bettering their product

      • Bluewing@lemmy.world
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        15 days ago

        I can’t tell you if the coffee is any good, (I’m not supposed to drink coffee anymore. But the doctor didn’t say anything about tea). But the company was started by veterans that were having a hard time adjusting to civilian life after combat.

        They made some money, and then sold the brand out and retired.

      • jubilationtcornpone@sh.itjust.works
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        14 days ago

        Reminds me of my in-laws switching to Patriot Wireless to get away from “liberal AT&T”. I couldn’t figure out which part was more laughable. The fact that AT&T and “liberal” are virtual antonyms or that they’re paying money to a middle man and still get service through AT&T.

        Apparently you dont need mass market appeal when there is a dedicated group of idiots who are naive enough to believe you’re on their “team” and will enthusiastically spend money on your inferior product or service in cult-like solidarity.

    • socsa@piefed.social
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      15 days ago

      Because they need idiots to buy their dog shit robusta beans. That’s pretty much it. Nobody who takes coffee even a little bit seriously would ever drink that swill, so if they want to sell the beans they need a hook for stupid people.

    • Bluewing@lemmy.world
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      15 days ago

      The company was started by a group of former veterans that were having a hard time adjusting to civilian life after seeing combat. It was a tongue in cheek name riding the early wave of bespoke coffee.

      • tetris11@feddit.uk
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        15 days ago

        Okay that humanizes it a bit, I like them a bit better now. It feels like it was built organically, but their corporate branch pivoted to the 'MURICA crowd

    • Katana314@lemmy.world
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      15 days ago

      Could be that the parent company makes lots of brands, and wants this sector to spend more. For instance, have you ever wanted bottled water? And some illusion of corporate choice?

    • RememberTheApollo_@lemmy.world
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      15 days ago

      Feels before reals. They buy it bacase “Black Rifle”. It could taste like shit. They pour a cup and, “This stuff tastes like shit lol.” and they’d keep buying it because Black Rifle pisses off the libs, it has a gun on it, and the makers are making the brainwashed snowflakes feel manly for having Manly Gun Label Coffee.

      • Apytele@sh.itjust.works
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        15 days ago

        I mean. I’ve had plenty of liberal coworkers who take way too much pride in their ability to chug simmered down burnt coffee sludge. It’s a weird toxic yet widespread subcultural trait in healthcare / first responder and military / pseudomilitia circles, which have a very wide variety of political affiliations.

        • AlligatorBlizzard@sh.itjust.works
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          15 days ago

          I think most of the coffee sludge drinkers are more signaling about (admittedly toxic and resulting from exploitation) work ethic than any particular loyalty to the brand of stimulant sludge in the office coffee pot.

          Black Rifle coffee specifically seems more like a conservative version of the liberal Starbucks drinkers in the 2000s who drank it because it signaled their politics and in spite of the burnt beans.

        • BigPotato@lemmy.world
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          15 days ago

          Not only will I drink bean sludge but I’ll drink decaf bean sludge and seize the means of production while I’m doing it.

          Granted, I’m seizing the means to get a better cup of coffee first but the people will own that cup.

    • bcgm3@lemmy.world
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      15 days ago

      The tacticool crowd is ripe for exploitation. You can make anything “tactical” and then boom, they’re in it.

      Imagine taking something really cheap like ground coffee (and let’s be real, this is gonna be some cheap shit) and then you put it in a black bag with an all-caps stencil font and a silhouette of a gun, and some people will pay you premium price for it.

      Business goes tits up? Slap a sticker on the bag with some floral designs and a picture of an amethyst crystal and now you can recoup it with the crunchy new age health crowd.

  • hansolo@lemmy.today
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    15 days ago

    I just had a flashback to a place I worked at where this guy who was a client was an “author” that wrote the worst drivel that was all about the stuff his shitty James Bond ripoff carried around. It sounded like the whole first half of this, entirely unironically.

      • hansolo@lemmy.today
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        15 days ago

        Michael Scott wishes.

        The guy got fucking published. Or paid someone to publish his shit. He would send us paperback copies of his books. Most of a paragraph about a Walther PPK (the gun you start with in GoldenEye is the only reason I remember) when he could have just said “an easy to conceal pistol” is where I drew the line.

  • bashibazouk@lemmy.world
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    16 days ago

    Mack Bolan bullet porn for the modern battle field.

    A good response to those espousing their 2nd amendment spiel: ya but how’s your drone skills?

    • shalafi@lemmy.world
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      16 days ago

      My now-legal sawed-off shotgun loaded with cheap #8 birdshot would like a word with that drone.

      • PuddleOfKittens@sh.itjust.works
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        15 days ago

        You better be good at hitting an erratically-moving high-speed target then, because if you miss (or even hit but after its momentum will carry it into blast radius of you) then you’re dead anyway.

        • shalafi@lemmy.world
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          15 days ago

          Sawed-off shotguns are stupid because the immediate spread is ridiculously wide and it the shot loses velocity very quickly (and never had time to combust all the propellant for initial speed!). Drones are about all they are good for. :)

          Going to test the spread at camp Saturday. Bet money it’s 4-5 feet at 35, basically a short-range blast cone of weak, slow pellets. A 30" barrel is 4-5 inches at that distance, a very different thing!

        • shalafi@lemmy.world
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          15 days ago

          I’ve watched loads of combat videos from Ukraine and have never seen two or more drones after a squad. Don’t confuse possible with probable.

          If ICE came after my wife, they could use helicopters and FLIR to scope me out, after spending a few days studying our habits, and strike at 3AM. But most likely they’ll show up at the front door during the day, as in countless videos, stacked shoulder-to-shoulder, presenting a target rich environment. :)

          • Clasm@lemmy.world
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            15 days ago

            You don’t see videos like that because it doesn’t normally take more than one…

            • harc@szmer.info
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              15 days ago

              And they use 10-20 per tank, so its only a question of how much they are willing to spend on a target. 20 drones per tank is still cheaper than an anti tank missile.

        • shalafi@lemmy.world
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          15 days ago

          How did you get a picture of me?! I’m calling white people security!

          “911, what’s your emergency?”

          “This fucker on lemmy posted a picture of me! SWAT 'em!”

    • Carmakazi@piefed.social
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      16 days ago

      The idea that skrangly gamers are going to dominate wars from their basements using remote weapons is kind of a silly cope. Ukraine isn’t throwing out their rifles or tanks or anything just because drones exist. Drone warfare isn’t rendering all conventional warfare obsolete, it’s supplementing it and forcing it to evolve in its consideration.

      99% of 2A types are simply not ready for warfare of any kind through, and that goes beyond just the considerations of drones.

      • AmyAye@nord.pub
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        15 days ago

        The real problem with 2A types.

        When the military is facing another country, they have to worry about civilians and potentially inaccurate location data and how other countries will react etc.

        It’s as much a thinking diplomacy game as it is shooting shit.

        If the government decides to go full authoritarian on its own people, they will just blast the entire 5000 person rural town with a load of napalm and let everyone else know that any other local militias thinking of playing hero will get the same, so buck the fuck up and get in line citizens. Because the normal "rules of war’ aren’t going to mean shit to a violent fascist authoritarian take over on local soil.

        • chunk6235@piefed.social
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          15 days ago

          they will just blast the entire 5000 person rural town with a load of napalm and let everyone else know that any other local militias thinking of playing hero will get the same, so buck the fuck up and get in line citizens

          Lol, how’d that work out overseas?

          Spoiler: this is how you galvanize your resistance against you

        • Refract@lemmy.ca
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          15 days ago

          And this works as long as the folks pulling the trigger dont have friends or family in those towns.

      • theneverfox@pawb.social
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        15 days ago

        It’s exaggeration… The people flying the drones are generally very physically fit and flying by fiber optics out in the field so the drones can’t be disrupted. They’re also carrying weapons and other heavy gear, and escorted by friendlies, in case someone tries to get the jump on them

        But it’s funnier to play into the fact that drones are genuinely dominating the battlefield

        • esc@piefed.social
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          15 days ago

          Fiber optics is pretty rare compared to regular analog, and there is obvious price, range and battery considerations.

          But yeah they need to be fit.

          • theneverfox@pawb.social
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            15 days ago

            It’s somewhat rare for now, because Russia can only field so many drone jammers. Still common enough that fields of discarded fiber optic lines are a problem that Ukraine is going to have to solve

            For cheap war drones, fiber lines are probably only going to get more common as drone warfare tactics develop

      • captainlezbian@lemmy.world
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        16 days ago

        True, you need boots on the ground, but more importantly you need the right boots on the ground. These guys fantasize about being the “operator” type special forces, which just fundamentally aren’t able to gain or hold territory, just like drone operators can’t. Drone operators however are great at hitting enemy infantry and equipment for cheap with low risk.

        • esc@piefed.social
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          15 days ago

          Drone operator is the most risky job right now, they are a few kilometers back from the frontline but that’s about where positive side of things ends.

          Infantry in the hottest part of the front just sits there (for month sometimes, true) if there is an assault they are trying to kill someone, but that’s about it.

          Compared to pilots, where they need very specific places due to radio horizon, they need pretty bulky antennae (which needs either battery or generator to work so requires constant attention), they need to manage explosives, they need to charge batteries on time, they need to go out constantly, they are working for 12 hours every day at least, they need to change equipment (different frequencies require different antennas), they need good or at least passable internet connection and they are biggest targets close to the frontline, m*scovites often use multiple bombs just to destroy one single position if found. Believe me they aren’t see-trough thin nerds.

          There are attack positions that don’t use analog video and fly digital only. Either over starlink or lte or any other type of connection, but all of them with exception of satellite connection are ausceptible to the same problems as analog. And if the pilots themselves are further out they need spotters that are close to the frontline which need to manage everything still, they just don’t fly.

      • harc@szmer.info
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        15 days ago

        Yeah, conventional military force is still in use but supposably over 80% of kills in Ukraine are done with drones, and drones shape anything that can happen on a battlefield now. So I’d say its safely on the side of domination.

        Tho technically its usually basements very close to the frontline, which a decent chance of being razed by enemy drones or artillery

      • decolo@piefed.social
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        16 days ago

        The story is clearly not about ‘war’ though, more like full societal breakdown with capitalist influences

  • ceenote@lemmy.world
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    16 days ago

    The gamer gets 5000 credits for the kill. He purchases a new 4-pack of explosive drones and a 12-pack of Monster energy. The system logs where the kill happened and, when the area is confirmed to be clear, a scavenger is dispatched to collect the victims rifle and thermos, which will both be melted down for raw materials. The scavenger leaves the rest.

    • esc@piefed.social
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      15 days ago

      Ew is hard, you can’t really saturate the whole spectrum, and it’s pretty easy to adapt to by changing frequencies.

      • Nindelofocho@lemmy.world
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        15 days ago

        Its also why a lot of the small combat drones use spools of fiber optic cable. Cant jam a radio frequency if there isint one

        • esc@piefed.social
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          15 days ago

          Small here is at least 10" (and nobody uses it on them) and more often 15"/17"/22". Fiber is expensive and using <20km is not viable. It weights a lot, it creates bigger profile, etc., etc.

  • SeeMarkFly@lemmy.ml
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    16 days ago

    The sheep will spend it’s entire life fearing the wolf, only to be eaten by the shepherd.

  • [object Object]@lemmy.world
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    15 days ago

    carbon-fiber barrel

    My immersion is ruined by the mention of the material that cracks if someone sneezes too hard nearby.

    • HugeNerd@lemmy.ca
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      15 days ago

      Hm, better not fly in any airplane made in the last 60 years…

      https://en.wikipedia.org/wiki/Rolls-Royce_RB211

      "On 23 June 1967, Rolls-Royce offered Lockheed the RB211-06 for the L-1011. The new engine was to be rated at 33,260 lbf (147,900 N) thrust and combined features of several engines then under development: the large high-power, high-bypass design from the RB207 and the triple-spool design of the RB203.[8] To this was added one new piece of technology, a fan stage built of a new carbon fibre material called Hyfil developed at the RAE Farnborough. "

        • HugeNerd@lemmy.ca
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          15 days ago

          They don’t make engines. In any case, carbon fiber is everywhere and your shockingly ignorant take on the material is impressively stupid in the age of instant information access.

          It takes a lot to impress me, and you, sir and/or madam, have done so.

    • chiliedogg@lemmy.world
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      15 days ago

      They’re getting pretty common. It’s a steel barrel sleeved in a cf wrap. They’re lightweight and strong and the cf insulates the barrel. It’s more common for hunting rifles where the barrel itself is exposed and more likely to burn the shooter through handling than an AR which will have a handguard.

    • punkfungus@sh.itjust.works
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      15 days ago

      They’re not fully carbon fibre. The inner core of the barrel is steel, but it’s relatively thin. The layers of carbon fibre are then wrapped around it to get the compressive strength you’d need a lot of steel to achieve. So you get the same or better accuracy at a lower weight.

      The tradeoff is the barrel loses a ton of thermal mass which means they heat up very quickly. Not so good for a combat rifle.

  • War has brought us countless technological advancements like radio, which led to cell phones and the vast interconnected network we all use every day in modern times that has led to tbe creation of “AI.”

    So the answer to “War, what is it good for?” is “absolutely nothing.”

  • captainlezbian@lemmy.world
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    16 days ago

    I also love the idea of him bringing a long term supply of HRT onto the battlefield. T vials much like E really want to be stored at room temperature (20-25 C, with short excursions of 15-30 C), so even if he was the badass he thinks he’s a few hot days away from ruining his supply

    • theneverfox@pawb.social
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      15 days ago

      He’d probably have a fancy insulated case… One that he didn’t read the directions on, which say “for short trips” and “keep of direct sunlight”

      The case gleams, prominently clipped to the combat webbing, very much in direct sunlight

    • Armok_the_bunny@lemmy.world
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      15 days ago

      Isn’t the point of ketracel white that the Jem Hadar didn’t naturally produce something necessary it provided them?