The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change in the branding decision.
    • RaivoKulli@sopuli.xyz
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      11 months ago

      The news sells better and is more engaging when you put it is conservative backslash instead of just overall negative reaction

      • RagingRobot@lemmy.world
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        11 months ago

        I gotta meet up with the old people in my family somewhere. I’m not having them in my house are you crazy

        • CharlesDarwin@lemmy.worldEnglish
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          11 months ago

          LOL, that’s been the only reason I’ve ever set foot in one. People who were very much older in my extended family liked the place…and so for whatever reason, I kind of thought of the place like Grange halls - something the older bunch have an affinity for, but I don’t quite understand how it fits into my life in the here and now. :/

        • Omega@lemmy.world
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          11 months ago

          Have you tried literally anywhere else? Every few years my wife convinces me to try it again and it’s always the worst. Are there really no local breakfast places around?

          • Sculptus Poe@lemmy.world
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            11 months ago

            I don’t know. I don’t eat there often, but pretty much everything they make is good. I can’t even think of another place that makes chicken and dumplings… For that style of food, I would always take a higher end one off restaurant in the Carolina. But for something ubiquitous, it is pretty much the only option, and it isn’t as expensive as Shatley Springs or something.

          • CharlesDarwin@lemmy.worldEnglish
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            11 months ago

            Honestly, I would have tried it again more recently if it weren’t for the fact that they don’t seem to have any interest in accommodating vegetarians at all. Also, I think a few of them closed in Denver area.

          • Fondots@lemmy.world
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            11 months ago

            Some people out there are really reluctant to branch out and try anything different. There’s a million places around me selling the same food but better, but some people just want to go to cracker barrel.

            Old people especially, but also some people with, for example, autism, ARFID, etc. can be really picky about where they’ll eat, and sometimes it’s just not worth the aggravation of trying to get them to try something new.

            Hell, I have some friends who aren’t even particularly picky who can be reluctant to try out new places. Restaurants aren’t cheap, I can understand being reluctant to spend money on food you’re not sure you’re going to like.

            • CharlesDarwin@lemmy.worldEnglish
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              11 months ago

              Restaurants aren’t cheap, I can understand being reluctant to spend money on food you’re not sure you’re going to like.

              That and sometimes you have to go to the same restaurant a few times until you find the dishes that are good there…

      • Novaling@lemmy.zipEnglish
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        11 months ago

        Uhhh, there’s a shit ton of Cracker Barrels in NY, going to Cracker Barrel for family meet ups and shit was a staple in my family and made precious childhood memories for me, and we’re black as hell. Plenty of non conservatives love CB. There’s a shit ton black people makes jokes online rn about missing the “segregation” vibes of CB.

    • CharlesDarwin@lemmy.worldEnglish
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      11 months ago

      I only learned about it when I saw headlines about the backlash that was costing them millions.

      My first reaction after figuring out it was not the Onion was…are they still in business? I honestly didn’t know they were still operating. I looked on the map in the Denver area and the one I thought was in Littleton/Lakewood area either is a figment of my imagination, or they closed.

    • oxjox@lemmy.mlEnglish
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      11 months ago

      How was it awful?

      Could you tell me what the heck this yellow blob shape is supposed to be?

      From a purely graphic design perspective, the classic logo is too busy and doesn’t scale well. The only thing it has going for it is the weirdness of the shape and the distinct color combination. It’s technically a really bad logo. You may not prefer the new logo but, technically, it’s a whole lot better. It’s far more adaptable to newer platforms while stilling being recognizable. Now, as far as being an effective representation of the brand and if that’s a corporate concern, I don’t know that I can comment on that.

    • tal@lemmy.todayEnglish
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      11 months ago

      I don’t think that the old logo is great either, and the update did improve on technical aspects. You don’t want to have all that small text, for example. And generally, simpler logos are preferable.

      But…their shtick is a rustic feel. Whatever you can say about the original logo, it did evoke that. I have a hard time seeing the new one doing that.

      EDIT: I also think that this compares favorably to another controversial recent rebrand: Musk rebranding Twitter, which was generally seen as not a good idea; Twitter already had a strong brand identity. People weren’t happy and Musk went right ahead with it regardless. At Cracker Barrel, the initial response was “calm down, it’ll be okay”, but they were willing to second-guess themselves, even though I expect that there were people there who were invested in the rebrand.

      EDIT2: They’d also done smaller, more incremental changes to the logo in the past, because the “Old Country Store” text had had its typeface changed at some point in the past.

      EDIT3: Here’s a more-comprehensive history:

      https://dwglogo.com/cracker-barrel-logo/

      1000009253

      • errer@lemmy.worldEnglish
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        11 months ago

        I do find it amusing that the “classic” logo everyone is pining for is from the “ancient” year of 1997…

      • jj4211@lemmy.world
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        11 months ago

        According to another site, the logo was 1977, not 1997. Which tracks with another article mentioning a marketing person coming up with the design in the 70s

      • HeyJoe@lemmy.world
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        11 months ago

        On the long drive to and from vacation last week I noticed the 2024-25 picture used a lot and I thought wait they already have a version without the other stuff and it looks fine so why the hell are they changing it again when its perfectly fine the way it is? My biggest complaint of the newest one was just that it featured no border. It already looked weird, but without that border, it just didn’t work at all.

      • mememuseum@lemmy.world
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        11 months ago

        If they’d just textured the background shape to actually look like a barrel it would be pretty good actually.

    • zd9@lemmy.world
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      11 months ago

      Who gives a fuck? Let’s focus on the fascist takeover happening in every city in the country, and the billionaires almost completely winning the war on the populace.

        • zd9@lemmy.world
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          11 months ago

          I mean, the headline literally talks about conservative snowflakes, it’s kind of related

    • Naz@sh.itjust.works
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      11 months ago

      Kinda wish the public had a similar outrage when Fruit of the Loom modernized their logo in 2000, lol

  • jordanlund@lemmy.world
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    11 months ago

    I’ve never seen people freak out so hard over a LOGO change. Jesus, it’s not like they changed the typeface to Comic Sans or Papyrus or some shit!

  • magnetosphere@fedia.io
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    11 months ago

    The new logo did not go over well in some spheres, and on social media, conservative critics accused the restaurant chain of abandoning its traditional values or of being “woke.”

    When someone uses the word ‘woke’ as an unironic insult, I’ll probably think it’s stupid, but at least I understand what they’re saying. Until now, that is. What the fuck is “woke” supposed to mean in this context? What makes this bland logo change “woke”?

  • Tempus Fugit@midwest.socialEnglish
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    11 months ago

    Wait a minute. The logo is literally a cracker and a barrel 🤣. I’m surprised conservatives are ok being made fun of.